Is twitter still relevant or will it become the Bing of the social media world. As companies hone their marketing acitivty will Twitter still be on the agenda or has it's sell by date expired.
With the news that Twitter’s CEO for the past five years, Dick Costolo, will be leaving the company, I couldn’t help but go over in my mind everything we’ve all been asking for years from Twitter. If it wants to continue to improve the user experience, Twitter needs more innovation, adaptation and demonstration. Twitter has been one of the most stagnant platforms out there. The news of Costolo’s forthcoming departure came around the same time the company announced that it was removing the 140-character direct message limit for a 10,000 character limit. Hold on, stop the presses! Seriously, that is not innovation.