Engaging Employees the Steve Jobs Way

Research has shown that once employees are paid "enough" to meet their needs (defined as "money is no longer a pressing concern") that further financial rewards will have only a limited motivating effect. This applies especially if the tasks being performed are non-mechanical, engaging the employees’ intellectual faculties and requiring them to be conceptually creative. This is not to suggest that your workforce employees cannot be motivated, it is just that money isn’t the answer.

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