Even if your business is not an online business a significant part of a customer journey is now in the online world some say up to 2/3 of the buying decision is taken before they even contact you or look at your website.

So it is no surprise that writing testimonials and reviews has become big business. However I for 1 am really pleased that the CMA is opening an investigation into the practice of paying for good reviews. When the public is basing a decision on the words of others they deserve to be protected from unscrupulous behaviour.

It also means that business who are getting genuine testimonials and reviews because they deserve them will also be protected from this behaviour

A win win in my mind.