I spend quite a bit of time with my members talking about them becoming thought leaders but what does it mean and how can we do it. I found this ILM article looking at the Tim Prizeman book really helpful...hope you do too.
You have the flashy website, the glossy marketing campaigns, and a company you’re passionate about – but you are never the go-to brand. What you need is a bit of thought leadership. Rhian Morgan looks at PR expert Tim Prizeman’s book The Thought Leadership Manual and offers some tips for success for making maximum impact