As The Report of the New Rules of the collaborative economy is released this week clearly showing that sharing transactions has grown hugely in the last 12 months and is set to expand further. Now the consumer has gone beyond just buying second hand goods and are comfortable with using a multitude of services by sharing what does it mean for your business?
Our latest report bears out that prediction. The total number of North Americans who have engaged in some form of sharing transaction has grown by 20% in that timeframe. Far more telling, almost every type of sharing has expanded: while buying and selling pre-owned goods was the only category of peer-to-peer transaction that attracted more than ten percent of the population in 2014, today there are many areas of the collaborative economy that engage that many people: custom products, personal and professional services, transportation, crowdfunding, learning and places to stay.